In Hackney Wick, 300 metres can be a 10-minute drive.
Fleetable is a chilled food courier on contract for Hackney Wick and Fish Island, running dedicated routes for the brewers, bakers and small makers in the canal-side units and the kitchens around the Olympic Park. The waterways and the A12 cut the area into pieces with few crossings, so the round is sequenced by bridge rather than by postcode. Per mile, with a set driver and a backup on the round.
The problem
The map lies here.
Hackney Wick and Fish Island pack a lot of food and drink production into a small area of light-industrial and canal-side units — brewers, bakers, roasters and small makers, often several to a building. The catch is the geography: the Lee Navigation and the A12 cut the area into pieces joined by a small number of narrow bridges, so two units a few hundred metres apart on the map can be a long way apart by van. Regeneration has replaced many of the old yards with flats, which pushes loading out to the kerb.
How it works
Proven on one route first
So a refrigerated round here is sequenced by crossing rather than by distance, which is the only sequence that survives contact with the area. A set driver runs it and learns which bridge, which gate and which buzzer, and a named backup sits behind them; in an area where a wrong turn costs 10 minutes, that familiarity is a real part of the service rather than a nice-to-have. Loading and waiting are priced per minute with 15 minutes included on each, so kerbside time is a line you can see.
Next door
The park changes the traffic, not the route.
The Olympic Park and Stratford sit immediately east, which means event days put traffic on the same approach roads the producers use. It rarely changes where a route goes; it changes when it has to be there.
So an event in the park is treated the same way as a service window — a fixed thing the round is planned around rather than a surprise on the day. Where a drop genuinely cannot be made in the window, that is said in advance rather than discovered by the kitchen.
The wider east London pattern, and where the congestion charge boundary falls across it, is covered on chilled food delivery in east London, which is the sub-region this area sits inside.
Proof
Reliability you can check.
A backup on every route
Primary and backup, always. A sick day never leaves a site short.
Chilled, checked before each job
Food-safe vehicles, kept to temperature the whole route.
Live tracking and proof of delivery
Time and temperature at every drop, with proof your finance team can check.
One named contact
One person who knows your routes — not a call centre.
Drivers checked to your standard. Chilled, food-safe vehicles. Proof at every drop.
Accreditations added as contracts require.
Related
Where to next
FAQ
Questions, answered.
Can one route collect from several producers in Fish Island?
Our unit has no yard and a shared entrance. Does that work?
Do events at the Olympic Park affect a delivery?
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