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fleetable

Fish is bought this morning and cooked tonight.

Fleetable moves fish and seafood across London on contract — market and supplier collections into restaurant kitchens, sushi counters and multi-site groups. Fish is bought the morning it is cooked, so the drop is sequenced first on the round rather than fitted in around it. A set driver runs it with a named backup behind them, priced per mile with every cost shown. Proven on one route first.

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The problem

The smallest box on the vehicle, and the tightest window.

A fish order is decided in the early hours and cooked the same day. It is usually the smallest load on the round — boxes rather than pallets — and the least forgiving: the window belongs to the kitchen's prep rather than to the driver's route, and a box that lands after the section has started is a menu change rather than a late delivery. So what gets contracted is the sequence. The fish drop goes first, run by a set driver who knows the collection stand and a named backup who has run the same order.

How it works

Proven on one route first

Send the collection points and the time each kitchen needs the fish by. We sequence the round back from the earliest window, price it per mile against the class the load needs, and show loading, waiting and the return leg as their own lines. Then one route runs in parallel with your current provider — one set driver, one named backup — and you judge it on your own service.

Also

A cheap vehicle on an expensive window.

The rate card prices six vehicle classes and they are a long way apart — from £1.10 a mile ex VAT for a bike or moped to £3.20 for a 7.5t lorry, with a car, a small van, a long van and a Luton in between. A fish order buys the small end of that. It is boxes rather than pallets, and it is one of the few loads in this trade where the vehicle itself is genuinely cheap.

What is not cheap is the window, and the rate card prices that separately. A contracted scheduled route sits at the base rate. The same load booked as standard same-day carries 25%, and as urgent same-day 50%, each shown as its own line on the estimate. So the cheapest way to buy a fixed early collection is to contract it rather than to ring for it — the uplift is not a penalty, it is what buying somebody else's morning at short notice actually costs.

Which is the honest case for the other side of it too. When a supplier fails and the fish has to move today, that is a cold-chain courier run at the same-day rate — the same vehicle and the same driver, bought at the price of not having planned it.

Proof

Reliability you can check.

A backup on every route

Primary and backup, always. A sick day never leaves a site short.

Chilled, checked before each job

Food-safe vehicles, kept to temperature the whole route.

Live tracking and proof of delivery

Time and temperature at every drop, with proof your finance team can check.

One named contact

One person who knows your routes — not a call centre.

Drivers checked to your standard. Chilled, food-safe vehicles. Proof at every drop.

Accreditations added as contracts require.

Related

Where to next

FAQ

Questions, answered.

Can you collect from the wholesale fish market?
Yes. A market collection and the round that follows it are one route, priced as one route. The market trades in the early hours, so the whole value of an early collection is what time it reaches the kitchen — the sequence is planned back from that rather than from the mileage.
Do you deliver sushi-grade fish?
Fleetable moves what your supplier sells. Grade is the supplier's statement rather than ours, and a haulier claiming it would be claiming something it cannot see. What is contracted here is the route — the collection, the sequence, the window and the vehicle class — with a set driver and a named backup on it.
Do you carry shellfish?
Shellfish moves on the same contracted round as the rest of the fish order. What the load has to hold and how it travels is set with you before the route is priced and confirmed against the vehicle booked for it, rather than published as a specification on a website.
Is this for restaurants rather than households?
Restaurants, kitchens, counters and wholesalers. Fleetable is business food logistics on contract, so the round runs to trade addresses on a schedule agreed in advance rather than to consumers a job at a time.
What if a driver does not show?
Every route has a backup driver. The backup steps in, so a sick day never leaves a site short — handled live by Fleetable.
How is it priced?
Per mile, with every cost shown — mileage, loading, return leg, surcharges. A typical dedicated London route runs around £95 ex VAT — a from-price, confirmed on your own routes.

Start

Not a sales call. A diagnosis.

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