Frozen moves in bulk. The door is where it goes wrong.
Fleetable moves frozen loads across London on contract — frozen food and ice cream from producers and wholesalers into kitchens, shops and multi-site groups. Fleetable moves frozen goods and does not store them, so the round is planned around your freezer space and the window your goods-in can receive in. A set driver runs it with a named backup behind them, priced per mile with every cost shown. Proven on one route first.
The problem
It all arrives at once, or not at all.
Frozen is ordered in bulk and delivered rarely, which sounds like the easy end of the job and is not. The whole order lands in one delivery, into a freezer that has to have room for it, at a site with somebody there to take it — and this is the last load on the round you want standing at a kerb while that is sorted out. Fewer drops also means each one carries more of the week: a frozen delivery that fails is not a late morning, it is a fortnight of stock still sitting at the other end.
How it works
Proven on one route first
Send the collection points, the sites and the window each one can actually receive in. We price the round per mile against the vehicle class the load needs, with loading, waiting and the return leg on their own lines, so a site that keeps a driver standing shows up as a figure rather than as a complaint. Then one route runs in parallel with your current provider — one set driver, one named backup.
Also
Fleetable moves frozen. It does not store it.
Worth saying before anything else, because it is the thing people plan around. Fleetable owns no vans, no yard and no cold store. The registered office is an arch at New Covent Garden Market, and that is a company address rather than a depot, a hub or a freezer with your name on a pallet in it. Capacity is contracted route by route, which means there is nowhere for a load to sit between the two ends of a route — and that is the model rather than a gap in it.
So a search for frozen storage and delivery is really two contracts, and only one of them is here. The storage sits at your end or your supplier's. The moving is what Fleetable contracts: a set driver, a named backup, and a rate agreed in advance. That half can be proven on one route without touching the other half at all, which is usually the cheaper experiment.
The one thing frozen does ask of a contract is a shape for the year, because demand for it moves with the weather — an ice cream round in July is not the same business as an ice cream round in February. A standing route covers the base; where a vehicle has to be held for a window whether or not you call it, that is retained standby at 15% over a scheduled route. Both are on the rate card, and how a route is priced is published rather than quoted on the day.
Proof
Reliability you can check.
A backup on every route
Primary and backup, always. A sick day never leaves a site short.
Chilled, checked before each job
Food-safe vehicles, kept to temperature the whole route.
Live tracking and proof of delivery
Time and temperature at every drop, with proof your finance team can check.
One named contact
One person who knows your routes — not a call centre.
Drivers checked to your standard. Chilled, food-safe vehicles. Proof at every drop.
Accreditations added as contracts require.
Related
Where to next
FAQ
Questions, answered.
Do you offer frozen storage as well as delivery?
Is this a deep-frozen courier or a contract?
Can you run an ice cream round through the summer?
Do frozen and chilled loads travel together?
What if a driver does not show?
How is it priced?
Start