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fleetable

Produce fills a vehicle long before it fills an invoice.

Fleetable moves fresh produce across London on contract — wholesale market and grower collections into restaurant kitchens, production kitchens and multi-site groups. Produce is bulky and it changes daily, so the vehicle class is set on your heaviest day rather than your average one. A set driver runs the round with a named backup behind them, priced per mile with every cost shown. Proven on one route first.

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The problem

The order that is never the same twice.

Produce is the longest line on a kitchen's order and the one that moves most: a menu changes, a grower is short, the season turns, and Tuesday's vehicle is half empty while Thursday's will not close. It is also the cheapest thing per kilo and the bulkiest per pound spent, so what the round costs is decided by volume and by how far apart the sites sit rather than by what is in the crates. So the round is priced on the sites and the frequency, and the class is set on the heaviest day of the week.

How it works

Proven on one route first

Send the collection point, the sites and the days each one needs produce. We price the round per mile against the class your heaviest day needs, with loading, waiting and the return leg on their own lines, so an out-and-back market run shows what the empty half of it costs. Then one route runs in parallel with your current provider — one set driver, one named backup.

Also

Out to the market, and back with nothing.

A produce route is usually a shape rather than a list: out to the market or the grower, then either straight back to one kitchen or round a sequence of sites. The difference between those two shapes is most of the price. On the rate card the empty return leg is charged at 50% of the outbound miles, on its own line, so an out-and-back run pays visibly for the half of it that carries nothing while a sequenced round spreads the same miles across the sites it serves.

The second lever is the class, and produce is the load that punishes an average. The volume swings with the menu and the season, so the class is set on the heaviest day of the week rather than the mean — a vehicle that fits Tuesday and fails on Thursday is not cheaper, it is a second journey. What a given vehicle will actually take is confirmed against the one booked for your route rather than published as a specification here, because Fleetable owns no vans and buys the class the round needs.

Both are ordinary questions with arithmetic behind them, which is the difference between a series of jobs and food logistics in London you can put in a budget.

Proof

Reliability you can check.

A backup on every route

Primary and backup, always. A sick day never leaves a site short.

Chilled, checked before each job

Food-safe vehicles, kept to temperature the whole route.

Live tracking and proof of delivery

Time and temperature at every drop, with proof your finance team can check.

One named contact

One person who knows your routes — not a call centre.

Drivers checked to your standard. Chilled, food-safe vehicles. Proof at every drop.

Accreditations added as contracts require.

Related

Where to next

FAQ

Questions, answered.

Can you collect from the wholesale produce market?
Yes. New Covent Garden Market at Nine Elms trades overnight, and a round loaded while it is trading can be finished before goods-in gets busy. Fleetable is registered at an arch in the market, which is a company address rather than a depot — no vehicles are held there or anywhere else.
Do you carry fruit and veg for a distributor as well as a kitchen?
Both. A distributor's round is a sequence of trade drops and a kitchen's is a single window, and they price the same way: per mile as one route with the door time itemised. What differs is how the sequence is built, and that is set with you before anything runs.
We only need herbs and salad — a small daily box. Does that work?
It works when it travels with the rest of the produce order rather than on its own: one collection, one round, one rate. A box on its own buys a whole vehicle, so the question worth answering first is what else is going to the same street on the same morning.
What size of vehicle does a produce round need?
The class is set on your heaviest day, from the six the rate card prices — bike or moped, car, small van, long van, Luton and 7.5t lorry. What a given vehicle will take is confirmed against the one booked for your route rather than quoted from a table on a website.
How is it priced?
Per mile, with every cost shown — mileage, loading, return leg, surcharges. A typical dedicated London route runs around £95 ex VAT — a from-price, confirmed on your own routes.
Can we try it without switching?
Yes. We prove it on one route, run in parallel with your current provider. You judge it on your own traffic, then scale. Switch nothing until it works.

Start

Not a sales call. A diagnosis.

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